Our Web Design Blog - A collection of fresh ideas, tips, , tutorials and expert opinion.
18 January 2018 by mintlogix
Once you start an E-Commerce venture it is all dependent on your advertising strategy that how far will you go. There are many ways to advertise your business digitally. You can do content marketing, email marketing or use social media to advertise. Though all the techniques are effective and will surely help you attain your goal. However, the attention that you get using the social media is commendable.
Using platforms like Facebook or Twitter have given the E-Commerce websites the facility to advertise themselves at a very high scale. The main idea behind it is that almost everyone uses one or the other social media platforms. It is a fantastic way to give out a word where already many people are connected.
You need to understand that even though social media is a superb platform to advertise. It won’t bring you any good if you keep on posting things aimlessly. Get your aim clear in your head before you start off with anything. Why are you doing it, for brand recognition, generating traffic or to top up your sales is very imports and to figure out? Working in a specific direction with a robust plan specifically designed for the goal set will surely bring the desired success to your business.
Instead of using all the social media platforms to advertise your business, you should choose the right platform(s). Seeing your business you already know the audience you appeal to. You just need to gather some information through social media platforms and use only those who are used heavily by the audience you wish to approach. This will not dilute your advertising efforts and will give you the perfect and desired results.
You are not there to make your customer understand how good your product is. You just have the power of content. Get your content so strong that customers get to know the exact thing what they wish to know. For doing this you need to understand the targeted audience. We all know that the posts had no engagement with the customers are as good as nothing. You need to first find out the type of posts liked by your audience. You can get this information using surveying through email or poling through posts. After that, you can just publish the posts you find engaging. This will give maximum results in the very short period of time.
The times a good quality image getting shared on social is far higher than rest of the media. People using social media just love sharing good images. So, if you put out a good image of your product with a brief description then it has got a very good chance of getting shared several numbers of times drawing a good amount of traffic towards you. Further, you can also optimize the size of an image to suit that particular platform.
This state of urgency is a state to which our body responds the best. Same goes with your customers. If you have scarcity of the stocks then just notify them over social media. This is a good strategy as this will raise a state of urgency and the potential customers will immediately take action. You can top up your sales with around 20-30% with this strategy. Using the platform to get the word out for a future sale is also a very good option.
Social media marketing is a very good way to advertise your business if done in the right way. Choosing the right platform is one of the most crucial things to do as it is very important to select the right space to advertise. Failing to which you might not get good benefit out of it, So, get a plan set and then do whatever you need to do in order to make the plan successful.
Do you have a project you'd like to discuss? If so, please feel free to contact us using the below form or call us on +91-120-4279567.